{"product_id":"giving-usa-spotlight-the-next-generation-of-alumni-giving","title":"Giving USA Spotlight - The Next Generation of Alumni Giving","description":"\u003cp\u003eSponsored by the Council of Alumni Association Executives, this essential report (PDF) combines data every stakeholder involved in raising funds for an educational institution needs with practical advice on how to put the data to use immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #4f81bd;\"\u003eData Sources\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eAlong with research contained in \u003cem\u003eGiving USA’s\u003c\/em\u003e Annual Report on Philanthropy, this \u003cem\u003eSpotlight\u003c\/em\u003e examines research and data from three additional sources:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe National Association of Independent Schools (NAIS) \u003cem\u003eFacts at a Glance\u003c\/em\u003e report;\u003c\/li\u003e\n\u003cli\u003eThe CASE 2013 \u003cem\u003eCampaign Report\u003c\/em\u003e; and\u003c\/li\u003e\n\u003cli\u003eThe 2013 Council for Aid to Education’s (CAE) \u003cem\u003eVoluntary Support of Education\u003c\/em\u003e survey\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInside its pages, you will learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTrends in alumni giving at institutions of higher education as well as precollege schools\u003c\/li\u003e\n\u003cli\u003eDifferences in giving between public and private schools\u003c\/li\u003e\n\u003cli\u003eDifferences in giving between two-year, four-year and research\/doctoral schools\u003c\/li\u003e\n\u003cli\u003eHow to increase engagement among both current students and alumni\u003c\/li\u003e\n\u003cli\u003eWays that new technology used to track alumni both impacts statistics and helps schools identify opportunities to engage with “lost” alums\u003c\/li\u003e\n\u003cli\u003eTrends in average gift amounts\u003c\/li\u003e\n\u003cli\u003eSources of donations beyond alumni\u003c\/li\u003e\n\u003cli\u003eBest practices in alumni relations\/advancement\u003c\/li\u003e\n\u003cli\u003eHow to develop partnerships between separate alumni relations and development teams to effectively solicit alumni\u003c\/li\u003e\n\u003cli\u003eHow to use research and analytics to maximize alumni giving prospects\u003c\/li\u003e\n\u003cli\u003eHow to incorporate social media with traditional communication methods to maximize opportunities to engage with alumni\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe report’s numerous charts, graphs and tables help visualize the data; additionally, insight and practical advice from researchers and experts from The Giving Institute’s \u003ca href=\"http:\/\/www.givinginstitute.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003emember firms\u003c\/a\u003e help turn the data into action steps.\u003c\/p\u003e\n\u003cp\u003eSpotlight is researched and written at the Indiana University Lilly Family \u003ca href=\"http:\/\/www.philanthropy.iupui.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSchool of Philanthropy\u003c\/a\u003e and published by the Giving USA Foundation™.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis spotlight is sponsored by the Council of Alumni Association Executives.\u003c\/em\u003e\u003c\/p\u003e","brand":"Giving USA","offers":[{"title":"Default Title","offer_id":34503839881,"sku":"Spot2015-3","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1938\/0333\/products\/2015-Spotlight3.jpg?v=1493528036","url":"https:\/\/giving-usa.myshopify.com\/products\/giving-usa-spotlight-the-next-generation-of-alumni-giving","provider":"Giving USA","version":"1.0","type":"link"}